Craft your business identity
What kind of brand or business do you have? What services are you planning to sell?
If you own an online bookstore, think about your website’s first impression. Also, come up with some phrases that go along with it. Words like local, classic, cozy, elegant, comfortable, extensive, library, and collection can help define a bookstore.
Hence, while choosing a color palette, remember the impact of these words on the selected colors. For that, colors or duo shades of light brown, beige, yellow-green, chocolate brown, peach, turquoise, and lavender would look great. And make sure to avoid loud colors in that case.
Analyze similar and successful brand color compositions
Market research is a crucial step in selecting your desired brand color theme. While you’re at it, your competitive peers can be a great resource.
- Try to look for similarities between several brands’ colors.
- Make a list of the most used colors.
- Check out the customer response.
However, do not lose yourself in the way
Yes, it is perfectly fine to take ideas from fellow businesses or brands. You want to stand out in either case, so let your creativity shine. One excellent way to stay on top of the game is to use color contrast, gradient shades, or different shades of any pure color. As always, your target audience and brand identity will play the ultimate role.
Experimenting is the key
Trial and error are part of the process. Consider experimenting if your studies and gut feelings suggest a specific color group, but you are unsure. And you can also conduct a pilot survey to know your potential customers’ opinions. Experimenting is fun, and even if your first few rounds do not succeed, you will gradually understand how to fix it.